Tuesday, 2 March 2010

When Urgent isn't Urgent at all

In January I was chatting with someone I know who asked if I knew anyone who could ‘operationalise a project’. What he meant was that his company needs help with business readiness and handover of what has been a very long project. Of course I reminded him who he was talking to and started asking questions about what was needed and the timeframe. Our conversation concluded with a mutual understanding that the need was urgent.

Now urgent to me means that the situation is important enough to require immediate attention; straight-away, no mucking about, decision made, let’s get on with it. Even the online Compact Oxford English Dictionary defines the word as:

urgent    adjective   1) requiring immediate action or attention   2) earnest and insistent

Pretty clear really isn't it? Apparently not...