Friday, 22 June 2012

Buzz-off Buzzwords

It’s been an interesting few months. I’ve travelled from one end of the planet to the other 3 times (soon to be 4), visited with family and friends, met loads of new people, worked with some amazingly talented individuals and had what can only be described as an overabundance of stimulating conversation. 

Some of those conversations have included more than their fair share of buzzwords. It’s reminded me just how widely buzzwords, phrases and consulting speak are used. The fact they’re used isn't really an issue. It’s how, when and why they’re used that causes problems.

Why can't people just use plain language? Why do they have go populating everything with vacuous words that actually add no value to the sentence let alone the conversation?