In January I was chatting with someone I know who asked if I knew anyone who could ‘operationalise a project’. What he meant was that his company needs help with business readiness and handover of what has been a very long project. Of course I reminded him who he was talking to and started asking questions about what was needed and the timeframe. Our conversation concluded with a mutual understanding that the need was urgent.
Now urgent to me means that the situation is important enough to require immediate attention; straight-away, no mucking about, decision made, let’s get on with it. Even the online Compact Oxford English Dictionary defines the word as:
urgent adjective 1) requiring immediate action or attention 2) earnest and insistent
Pretty clear really isn't it? Apparently not...